# 1 The Sweetness of Life is in Sugar not Artificial Sweeteners


The campaign against calories has led to a massive shift away from food stuffs to the consumption of sugar replacements.

In the 1960s and 1970s only a minority of women did dieting and suffered from increasing weight; now in the 2020s it is almost impossible to drink something or eat something and avoid diet products.

We are almost all on a diet, like it or not, and obesity is going through the roof.

People are encouraged to consume zero calories in order to reduce their weight.  I am going to show you why this is a flawed argument.

Observational and anecdotal evidence is showing me that there is a direct link between the amount of zero calorie and low-calorie chemicals consumed instead of food and the degree of obesity gained.

In 2018 the media went into hyperdrive over reports that in the UK obesity in adults and children had tripled since 1980.  Obesity is associated with a sharp decline in health and longevity.  It was blamed on sugar addiction.

The treasury budget of April 2018 introduced a high tax on sugar in drinks and in food, and encouraged its replacement by zero calorie artificial sweeteners in drinks, and low-calorie sugar alcohols such as glycerine in food.

But notice one thing: sugar was introduced into the British diet in the 14th century and consumption greatly expanded in the 17th century with imports of cane sugar from the American plantations; it was not introduced in 1980.  What was new in 1981 was a huge expansion in the market for artificial sweeteners as sugar substitutes.

The Sugar Tax of April 2018 has been a water-shed moment between consumption of natural food and its replacement by synthetic chemicals in the name of health!  This government move to control the consumption of the general population – which now includes everybody female, male, young and old alike – has been acclaimed as a tremendous success – the consumption of sugar is now the lowest it has ever been.

Back in April 2018 I met someone working for the NHS in the obesity clinic.  I asked her if she thought that the consumption of synthetic chemical substitutes to natural food and drink could have something to do with the epidemic in obesity?  I had been discussing the effects of diet products on metabolism.  She said, “we don’t look at the details, we only look at the big picture.”  My reply was, “well, the big picture is getting bigger.”

My thesis is that: Weight gain is proportional to the consumption of artificial sweeteners in a population i.e. the number of people classified as obese rises as the overall consumption of artificial sweeteners rises in a country.

I have put ‘population’ as individual weight gain can be due to just eating too much, and this can be of highly-processed foods, or any high-calorie food.

What has happened in the four years since April 2018?  Well, take a look around you.

I personally avoid artificial sweeteners at all cost, and glycerin as much as I can.